The 8 Deadly Marketing Sins in Recruitment

This article originally appeared in Issue 47 of InSight Published 27th August 2008  

During my under-graduate days at the University of Tasmania in the mid-1980s, I was more diligent in my pursuit of on-campus extra-curricular activities than I was in the pursuit of good grades. My overall academic record was what you might call modest.  

One of my (few…