Social media 101: Invest in reputation by Gihan Perera (special guest contributor)

Garr Reynolds is the author of the excellent book Presentation Zen, which I bought a few years ago. When he released his next book The Naked Presenter, I had no hesitation buying it. But I bought it in a different way.  

I bought the first book in the traditional way - while browsing for books at a major book store. But I bought the second directly from …