Why are recruitment ads so average? Part 2

This article was originally published in InSight Issue 8 on 14 November 2007   Republished in Issue 57 of InSight on 5th November 2008   What makes an ad effective?     Last week in Part 1 I wrote about my experience of having reviewed all 99 ads in the previous Friday's (02 Nov, 2007) Australian Financial Review (AFR). What I discovered was a very aver…